Rural Innovations Company is taking the first steps in setting up its FarmAid store in rural India. The FarmAid store is something like the Home Depot in the US, a store that is a one-stop shop for everything you need for a do-it-yourself job.
The concept behind this store is that the store will give the people in the villages easy access to goods that they have to travel 40 kilometers to buy. The goods in this store will be relevant to their daily lives and will also serve as a seasonal seeds outlet.
This store brings will be innovative in a few ways. It will have in-store experts to work with the villagers on water harvesting, use of fertilizers and pesticides and also guide them through the various seed options they have for each season. The store will also explore the option of offering personal lines of credit based on their ability to make monthly payments.
At the end of the day, the success of a business enterprise depends solely on the long term sustainability of the venture and that is the primary goal of this FarmAid store; to make a decent profit while providing quality service to the village.
The concept behind this store is that the store will give the people in the villages easy access to goods that they have to travel 40 kilometers to buy. The goods in this store will be relevant to their daily lives and will also serve as a seasonal seeds outlet.
This store brings will be innovative in a few ways. It will have in-store experts to work with the villagers on water harvesting, use of fertilizers and pesticides and also guide them through the various seed options they have for each season. The store will also explore the option of offering personal lines of credit based on their ability to make monthly payments.
At the end of the day, the success of a business enterprise depends solely on the long term sustainability of the venture and that is the primary goal of this FarmAid store; to make a decent profit while providing quality service to the village.

